BBC Tiny Happy People advent calendar
Who are Tiny Happy People?
Tiny Happy People is a BBC community that aims to support the development of language and communication skills in 0-5 year olds.
Brief
Create 12 days of Christmas advent calendar instagram stories to showcase different activities you can practice with your child.
Audience
Anyone responsible for children between the ages of 2-5 (teachers, parents, carers).
Why it mattered
The content mattered as it was actively helping to support and aid the development of children’s language.
My role
I was responsible for creating the videos and advent calendar animations for each instagram story.
The outcome
12 advent calendar instagram stories, all promoting different activities that the audience could use with their children over the festive period.
Instagram Story
My process
1 - Identify
Research similar content from other companies
Brand Colours
2 - Brainstorm
Brainstorm ideas for new content
3 - Develop
Develop assets for my content
in After Effects
4 - Improve
Improve content
after feedback
Tools used
Challenges
I was new to After Effects, however taught myself how to create animated snow and how to animate doors opening.
We needed to use square doors on a 9x16 format, this required
some trial and error to see what would look best.