CBeebies Little Learners app rebrand

Brief

Create new promotional content for the Little Learners app rebrand (from Go Explore).

Audience

 
Anyone responsible for children between the ages of 2-5 (teachers, parents, carers).

Why it mattered

This project mattered as it actively helps children develop important early learning skills in a fun and free way. The app being free is important so that every child has the opportunity to benefit.

My role

I was responsible for executing the rebrand, creating new content in order to promote the new app. This meant working with new branding and colours, along with new games.

I came up with the concepts, I also made sure to add lots of fun transitions and pop ups to keep attention and highlight how fun the app would be.

The outcome

A brand-new set of content that was used to generate interest and promote the new Little Learners app. All content was received well by both the children’s and education department and continues to be used.

Instagram Post 1

Instagram Post 2

Brand Colours

Tools used

Challenges

Being one of the only people responsible for the rebrand content was a significant undertaking.

The rebrand also meant that the app would now be jointly owned by both the Children’s Department and the Education Department. As a result, every piece of content required close collaboration with the Education Department, adding complexity to the process.

My process

1 - Identify

Review current app content