Human Appeal - Manal Case Story
Who are Human Appeal?
Human Appeal is a humanitarian aid charity, working in around 16 countries to aid vulnerable communities during emergencies, fight poverty and improve their long-term resilience by supporting sustainable livelihoods.
My role
I was responsible for the entire editing process, from direction to final delivery.
Brief
Create a meaningful 3-5 minute video about Manal’s story for the Ramadan campaign.
Audience
Beneficiaries and donors.
Why it mattered
The video mattered as it created awareness of difficult situations around the world, along with generating donations to help the cause, during our biggest campaign of the year. It shows we are pro active when it comes to change and aid.
My Process
1 - Identify
Look at similar videos we have done
2 - Brainstorm
Brainstorm video ideas in line with the ramadan campaign
3 - Develop
Develop a meaningful case story
4 - Improve
Improve content
after feedback
The outcome
A meaningful case story that received positive feedback from my superiors and stakeholders, generating around 393k views on YouTube.
YouTube Case Story
Brand Colours
Tools Used
Challenges
With limited b-roll to work with, I had to get creative in how I structured and edited the video to keep it visually engaging.
The interview was in Arabic and approximately 10 minutes long. This meant I had to read through the transcript and then decide which parts of the interview to use. Then adding time-coded translations.